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Learning how you can improve your business from your customers is one of the most important business lessons of all. When most organisations think about it, they tend to focus on end-users rather than internal customers. However, internal customers – typically your employees – can provide a wealth of information about how to streamline and improve.

Understanding the needs of your internal customers, and making changes to reflect them can not only increase efficiency, it also has the potential to improve productivity and motivation as staff as the little niggles are resolved.

John talks about how you can identify your internal customer, how you can listen to what they want and then take actions on the results  in the webinar below.

This recorded webinar includes a short Q&A. If you have any questions for John, please write them in the comments box below or contact us on Twitter using the hashtag #100pcbizchat.